Ready to play

Android gives a 'thumbs up' to its new Sony collaboration.


advertiser: Sony Ericsson
agency: McCann Worldgroup
director: Noam Murro
prodco: Biscuit Filmworks
DoP: Simon Duggan
GCD/copywriter: Sean Bryan
GCD/AD: Tom Murphy
executive producer: Greg Lotus
edit house: Mackenzie Cutler
editor: Gavin Cutler
asst editor: Nick Divers
puppeteering: Legacy
VFX: Method
sound design: Sam Shaffer, Mackenzie Cutler
sound engineer: Joe O’Connell, Blast Digital Audio
music: Thwak

This ad developed for Sony Ericsson, promoting the XPERIA Play smartphone shows the lengths that Andoid has gone to to team up with Sony to create a good smartphone that doubles as a gaming experience. We don’t condone this kind of medical experimentation with cybernetics because the results are quite disturbing and scary. Frankly we think Android was cuter before the procedure. He better hope it doesn’t get infected.

PS: This spot was directed by Noam Murro, who’s been tapped to direct Die Hard 5