Nissan pits its model against models.


advertiser: Nissan, Sports Illustrated
agency: TBWAChiatDay Los Angeles
media: OMD

Sports Illustrated and Nissan have teamed up for a cross-promotional effort touting the Nissan Juke and the magazine’s next swimsuit issue, for which eight models are competing for a spot. This ad, by TBWAChiatDay Los Angeles is one of a series that show the models pitted against the Nissan Juke in tests measuring things like aerodynamics, agility and curb appeal. It would be difficult to call a winner in this case. Both models are pretty sleek.