Happiness truck

Coca-Cola drives happiness into Rio de Janeiro.


advertiser: Coca-Cola
agency: Definition 6

Coca-Cola is taking its Happiness Factory to the streets. Working with Atlanta-based Division 6, it decided to build on the Happiness Machine, adding some size, four wheels and a driver. The result was the Happiness Truck, a vehicle of vivacity that drove throughout Rio de Janeiro one day, doling out everything from bottles of Coca-Cola to soccer balls and surf boards, all with the simple push of a button.