Old Navy Records

Old Navy presents the Audio Threads.


advertiser: Old Navy
agency: Crispin Porter + Bogusky

Old Navy, working with Crispin, Porter + Bogusky, has done away with its long-standing ‘SuperModelquins’ campaign in favour of a new one that gives customers an interactive brand experience via ‘Old Navy Records.’ The campaign, rooted in music videos, provides downloadable, branded songs about Old Navy’s target customer and its newest looks. This is the first song by original Old Navy band, the Audio Threadz, who look suspiciously similar to the Black-Eyed Peas. They may be minus a member, but they’re definitely on par talent-wise. Assuming, of course, the Black-Eyed Peas actually have talent.