Sunshine sumo

Subaru's portly pin-up.


advertiser: Subaru
agency: DDB Canada
CDs: Todd Mackie, Denise Rossetto
ACD/AD: Paul Riss
ACD/copywriter: Matt Antonello
photographer: Chris Gordaneer
retoucher: Chris Gordaneer
prodco: Westside Studio
print producer: Tom Nesbitt

Yes, Subaru’s Sexy Sumo is back, promoting the carco’s 2011 Forester model. Working again with DDB Canada’s Toronto office, Subaru decided that on top of print ads, online and a TV commercial featuring the weighty wrestlers in a series of sexy poses and the tagline, ‘Sexy Comes Standard,’ it would give one of its portly spokesmodels more face time. Thus, Toronto Sun readers opening the February 17, 18, 24 and 25 editions will discover a new type of Sunshine Boy. A Sexy Sumo Sunshine Boy.