Grooming OOH

Gillette, the best a billboard can get.


advertiser: Gillette
agency: BBDO New York

BBDO New York is responsible for this billboard in Soho that sports the face of New York Yankee Derek Jeter. Featuring the tagline, ‘Everyday Masterpiece,’ the billboard is being repainted every day on a three-day rotation to depict the different stages of men’s facial grooming. It starts with stubble, moves to shave prep and finishes with Jeter’s clean-shaven face.