Park it turns Toronto into Barrie for a day.


agency: John St. had two weeks and a limited budget to figure out how to launch its new website at the Autoshow in Toronto. With the help of John St., they came up with an unconventional way to do it. We’re sure that most people would agree that one of the most annoying things about owning a car and living in the city is parking: not just finding it, but paying for it. So, bought 7,000 Green P parking spaces one day during the Autoshow and created a new holiday, ‘Free Parking Day.’ If only it were every day.