Thighvertising
Suprette gets a leg up on its advertising.
Credits
| advertiser: | Suprette |
|---|---|
| agency: | DDB Auckland |
New Zealand retailer Suprette had a challenge: finding an innovative way to advertise its short shorts sale. Their solution gave them a leg up by using the body as a billboard. Teaming up with DDB Auckland, it placed indented plates across park benches, bus shelter seats and mall benches throughout the fashion district and inner city of Auckland. The result: an army of short shorts-wearing thighvertisers.
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