Batman vs. Joker

An osteoarthritis medication gets the superhero treatment.


advertiser: Sammy-400
agency: Sorento Healthcare Communications, Mumbai, India
CD: Olivier Altmann
AD: Dinesh Ghosalkar
copywriter: Sarvesh Raikar
illustrator: Pritesh Rane
post production: Sachin Bugade

This ad for osteoarthritis medication Sammy-400 by Sorento Healthcare Communications in Mumbai likens aching bones to Batman and the Joker, implying that arthritis pain can feel like a superhero battle royale. The text says: ‘When they rub each other the wrong way.’ That’s putting it mildly. It looks like these two bones are about to go for the jugular.