Pinsent does poutine

New York Fries enlists a national treasure.


advertiser: New York Fries
agency: Juniper Park
ECDs: Terry Drummond, Alan Madill, Barry Quinn
ACD/copywriter: Tom Greco
ACD/art director: Colin Brown
account director: Leah Ouellet
account executive: Amy Greenspoon
strategic planner: Jacquelyn Salnek
agency producer: Anne Marie Martignago
audio house: Eggplant Music & Sound
producer: Rocco Gagliese
Engineer: Nathan Handy
voiceover: Gordon Pinsent
media buy: Media Experts

To position New York Fries as a purveyor of the ultimate Canadian delicacy – poutine – it was only natural for Juniper Park to enlist a Canadian living legend. Enter Gordon Pinsent, narrating a set of radio spots for the restaurant, airing across the country. As we already know from Pinsent reading Justin Bieber’s autobiography, the man has comedic timing, and hearing a serious actor talk about jeans for a kitty is always amusing. To listen to the spots, click here.

The above image is from the accompanying in-store material.