Whip It

Wrigley's makes a viral video, little sense.


advertiser: Wrigley’s
agency: EVB

San Francisco-based EVB had one mission with this spot for Wrigley’s Juicy Fruit gum: make it viral. And anyone who knows anything about anything knows that to make a video go viral you just have to take a YouTube phenom (in this case, lip-syncer Keenan Cahill), add a Devo song (‘Whip It,’ obviously) and throw in a unicorn inexplicably wearing glasses and there you have it. Apparently you can go to a Facebook page and send your friends serenading unicorns, but frankly, we’re not encouraging that.