Few were chosen

One Applied Arts judge makes an augmented reality point.

Getting past the interactive jury for Applied Arts‘ communications awards annual isn’t easy. And to demontrate that, one of the jury members, Proximity Canada’s ACD Ari Elkouby, turned his bio into an interactive demo. Instead of a photo, an AR glyph directed readers to Fewwerechosen.ca. And when they held it up to their webcam, well, this handy video will tell you the rest.