Sprite gets political

Sprite tames tough dictators.


advertiser: Sprite
agency: Publicis Israel

Sprite has interesting timing. The ‘Sprite believes that everyone has a refreshing side…even the world’s toughest dictators,’ play in this ad by Publicis Israel, certainly seems apropos given the current political climate in some areas of the world, but, nonetheless is perhaps a little insensitive. We’re pretty sure that the people of Libya would hope that the western world would proffer something a little more effective than a soft drink if it were to lend a hand.