Chicken squared

The FlatJacks bird is such a square.


advertiser: FlatJacks
agency: Fuse
CD: Brenda McNeilly
creative solutions specialist: John Rocca
copywriter: Andy Lumsdon
creative development: John Rocca, Andy Lumsdon
CG: Yowza Animation, Pete Denomme
video: 1188 Films, Sean Evans

The chicken in this video, developed by Toronto-based Fuse Marketing Group for Janes Family Foods brand FlatJacks, isn’t like other chickens. He’s a little flat. He’s also square. And he fits in your toaster. He’s also unique in the poultry world for another reason: he’s pre-cooked and single-serve, made from all-white meat chicken breast. That sounds pretty cluckin’ good.