Cossword cash

Mots Cachés is enjoyment letter by letter.


advertiser: Loto Québec
agency: Saint Jacques Vallée Y&R
project manager: Mélanie Charbonneau
production: Jet Films
post production: Vision Globale
media planning: Saint Jacques Vallée MEC
media buying: Cossette
sound: Studio La Majeure

With Quebec scratch ‘n win game Mots Cachés, the joy of it is winning money letter by letter, so says this spot by Saint Jacques Vallée Y&R in Quebec. Who knew that crosswords could be so fun? Winning money is fun. We like money.