Tilley
Great hats start with Scouts.
Credits
| advertiser: | Scouts Canada |
|---|---|
| agency: | Target |
| CD/AD: | Tom Murphy |
| creative group head: | Jenny Smith |
| writers: | Jenny Smith, Randy Diplock, Terri Roberts |
| account director: | Laurelyn Berry |
| account manager: | Jennifer Pittman |
| production artist: | Dejan Vuchichevic |
To show how participating in Scouts can be an extremely positive experience benefiting kids’ lives and development, St. John’s-based Target delved through the organization’s history, unearthing pics of some of Canada’s most influential leaders like Alex Tilley (the guy featured above). Yes, he’s the guy who invented the Tilley hat now worn by travellers, anthropologists and archeologists the world over. He’s filthy rich and likely has Scouts to thank for that.
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