Foursquare dog food

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Foursquare dog food

GranataPet provides snacks on the go.

March 30, 2011

Credits

advertiser:	GranataPet

German pet food brand GranataPet used Foursquare to augment a billboard to encourage sampling of its product. A really interesting use of the location-based platform, pet dog owners taking their canine companions out for walks can check in on Foursquare at the location of the billboard for the reward of a nice snack for their pet. Check out a video here.

Tags:

billboard, check, foursquare, granatapet, location, OOH, snack, social

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Without checking the wallet you can check in with your pet dog and check out with a sample of a dog food. Nice idea!
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Rice or mashed potatoes make up the bulk of the carbohydrate component. A little bit of oatmeal and pumpkin are good sources of fiber. Eggs, no more than 3 a week, are a good source of easily digested protein and healthy fats.