Clever member
The guy in this Aides PSA has no performance anxiety.
Credits
advertisers: | Aides |
---|---|
agency: | TBWA, Paris |
agency producer: | Maxim Boiron |
CDs: | Rémi Noël, Eric Holden |
copywriter: | Daniel Perez |
AD: | Mohamed Bareche |
production: | Carnibird |
director: | Daniel Perez |

Every ounce of talent in this ad‘s protagonist is found beneath his belt. Developed for French HIV/AIDS NGO Aides by TBWA Paris, it follows a young man who performs a series of amazing tasks all with his johnson, including solving a complicated mathematical equation and painting a portrait. Of course, when he’s getting intimate, he uses a condom. That’s what clever dicks do.
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