Empathy suit

Nutricia baby food makes men pregnant.

Credits

advertiser: Nutricia
agency: Duval Guillaume

Belgian baby food brand Nutricia developed an app for pregnancy targeting both men and women. When the app is run side by side by two phones, they act as a single device. With the help of Belgian agency Duval Guillaume, Nutricia decided to promote it to men by having them truly understand how women feel when they are pregnant. This is how the Empathy Suit was born. Check it out

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