The Saputo Bakery gorilla brings a bit of green to the concrete jungle.


advertiser: Igor
agency: Enzyme
consulting services: Sabina Bastian, Jean-Fran├žois Richard
media planning and buying: Carat
AD: Natalie Blouin
copywriting: Kerry Flemming

Saputo Bakery snack brand Igor recognizes that when it comes to commuting in downtown Toronto, it’s a jungle out there. Luckily, being a gorilla, Igor is right at home in jungles, even concrete ones. With the help of Enzyme, the brand decided to make Toronto’s concrete jungle a little more comfortable for Igor to help promote his wares. This transit shelter, which features motion sensors that trigger jungle noises, is part of a large OOH campaign that also features 3D superboards and giant double murals at the corner of Church and Bloor.