Royal entrance

T Mobile's version of the royal wedding's got some pop.


advertiser: T Mobile
agency: Saatchi & Saatchi, London, UK
CD: Paul Silburn
creative: Lovisa Almgren-Falken
copywriter: Paul Silburn
AD: Lovisa Almgren-Falken
account handlers: Laura Mills, Sarah Campbell, Charles Pym
producer: James Faupel
prodco: Gorgeous
director: Chris Palmer Editor
producer: Michaela Johnson
post-production company: The Mill
audio post-production company: Ben Leeves @ Grand Central
media buying agency: Mediacom Media
planner: Anna Berry

T Mobile, with this clever ad developed by Saatchi & Saatchi in London, is cashing in on the popularity of a very successful viral vid that made the rounds on YouTube, and the even more immense popularity of the royal wedding between Prince William and Kate Middleton. It’s too bad that the real royal wedding proceedings won’t be as lively as the one in this commercial. If they were, we’d join the rest of the world in watching the event. We’d love to see the Queen hip-hop her way down the aisle.