The Gazette gets hockey playoffs.


advertiser: Montreal Gazette
agency: Bleublancrouge

There is an age old tradition that players and fans alike adopt when it comes time for hockey playoffs – the playoff beard. This spot by Bleublancrouge in Montreal for the Gazette shows that the paper’s got its beard ready to go and it will help its readers keep up-to-date with how their favourite teams are doing as the playoffs unfold. It’s too bad beards aren’t as easy to grow for the rest of us as they apparently are for those at the Gazette.