Think blue

Volkswagen inflates the earth.


agency: Red Urban Canada
executive CD/AD: Christina Yu
writer: Matt Syberg-Olsen
integrated producer: David Isaac, Andrea Hull
account director: Caroline Kilgour, Sonia Ruckemann
prodco: Untitled Films
director/cameraman: Steve Gordon
producer: James Davis/Ian Fingland
editorial: Rooster Post
editor: Jeff Poremba
VFX: Track & Field
flame artist: Andrew Rolfe
colorist: Eric Whipp ( Alter Ego)
music: Apollo Studios

This neat little spot for Volkswagen by Red Urban explains that by regularly checking tire pressure you can save a lot of gas per day. The globe, combined with the tagline ‘Isn’t it amazing what a little air can do,’ serves as an apt illustration of what VW is trying to do by thinking blue. Think Blue, by the way, is the name of VW’s new worldwide environmental program, also launching in Canada.