All apologies

Viagra says it's sorry.


advertiser: Viagra
agency: Taxi
CCO: Steve Mykolyn
co executive CDs: Darren Clarke, Jason McCann
AD: Nicole Ellerton
writer: Mark Lewis
account director: Kate Horne
agency producer: Alina Prussky
director: Christopher Guest

Viagra’s apology is heartfelt: it’s sorry that it’s responsible for your buddy not making that portaging trip you’d planned, or dropping out of that Sunday golf game. This ad, in which the former happens, is part of a campign that follows a strategy Pfizer’s little blue pill has used to great effect for many years now: using humour as an ice-breaker for conversations between men and their wives and doctors about using Viagra.