Ode to zoom

Mazda builds cars worth driving.


advertiser: Mazda
agencies: Garage, Team Mazda
CCO: Harvey Marco
executive VP/executive CD Team Mazda Canada: Martin Shewchuk
CDs: Napper Tandy, Kelly Kliebe, Sandra Luciano, Kaoru Seo, Jim Wortley
director of integrated production: Jamil Bardowell
producer: Harry Lowell
VP, Team Mazda Canada: Neil MacLellan
group account director: Natasha Singer, Jennifer Harris
brand account director: Justin Touhey
account supervisors: Melissa Pilon, Zanell McGregor
digital account director: Nicole Neopolitan
prodco: Independent Media, Los Angeles, CA
director: Janusz Kaminski
executive producer: Suzanne Preissler
producer: Mark Fetterman, Josee Frechette
editorial company: Arcade Editorial, Santa Monica, CA
editor: Greg Scruton
assistant editor: Doug Scott
managing partner: Damian Stevens
EP: Deanne Mehling
producer: Ali Reed
post: Air Ship Post
smoke artists: Adam Lobel and Chris Homel
assistants: Pete D’Andrea and Rob Ufer
producer: LaRue Anderson
music: The Rumor Mill/J. Ralph
audio post: Eleven Sound Santa Monica, CA, Scott Burns, Engineer
stock footage: Getty Images

Mazda’s launched a new brand campaign, developed in Canada by Garage and Team Mazda, a group of WPP marketing agencies, which comprise Mazda’s AOR. JWT heads up the Canadian arm of Team Mazda. The campaign presents a simple statement to drivers: ‘If it’s not worth driving, it’s not worth building.’ As this TV ad called ‘Anthem’ illustrates, Mazda doesn’t build cars for everyone. It builds cars for people who care about what they drive. It takes viewers through Mazda’s history innovating in motorsports and design, noting that it’s the way the car responds to the driver that defines the brand.  


, , , ,