Marvel does NYC

Giving New York's real heroes the superhero treatment. 

Everyone agrees that firefighters and police officers are real heroes, and now Marvel is acknowledging that fact by partnering with NYC & Company, the official marketing, tourism and partnership organization for the City of New York. They’re releasing an exclusive collection of merchandise co-branded with Marvel superheroes and the NYPD, FDNY, New York City Taxi and Limousine Commission and Department of Sanitation. A significant portion of the proceeds will go to the New York City Police Foundation and the FDNY Foundation. And Marvel hopes to expand the program nationwide.