Smoke show

The Nissan Leaf smokes out the competition


advertiser: Nissan Leaf
agency: TBWAChiatDay, New York

Nissan decided that, with the help of TBWAChiatDay, it was going to make a statement to people during the New York Auto Show: it could provide them with a more environmentally friendly option. It put up a smoke-spewing billboard reading ‘The auto show has over 1,000 of these. But only one 100% electric, zero-tailpipe Nissan LEAF.’ Of course, it would be more than a little irresponsible if the smoke pouring out of the billboard was actually exhaust. Luckily Nissan decided to stick to its guns, keeping the sign as environmentally friendly as the LEAF. Check out a quick vid of the board in action here.