That’s a wrap

Chipotle loves gold.


advertiser: Chipotle Mexican Grill

As one of its billboards states, the latest campaign from Chopitle Mexican Grill, which was developed in house is pretty ‘[Au]some.’ It’s centred on a contest that is offering people a $10,000 payout. As this video featuring actress Amy Sedaris shows, all people have to do is show the restaurant chain a pic of some of their favourite things wrapped up in gold foil. Judging by the entries on the website, some people have no shame. Check out Sedaris’s vid here.