Underdog Club

Every underdog deserves a second chance.

I can’t stop yapping about this site (pun intended). The Underdog Club is the most heartfelt ad campaign (created by Cossette a while back) for stray dogs that I have ever seen. Instead of showing cute, adorable puppies, they’ve classified the dogs under old, ugly and unpopular. What makes this site so brilliant is the writing. It is honest and positive without being cheesy. Most of the dogs’ owners have passed and some dogs have had really rough luck. But nothing is spared here. There’s something in the transparent approach that makes you want to take home one of these pups. I know I do.

This week’s Frandoms are by Julie Stolberg at Dashboard.