Under pressure

Canadian Tire puts artistic pressure on winter grime.


advertiser: Canadian Tire
agency: High Road Communications

The weather is warming, spring is here and that means that it’s time for spring cleaning. Luckily Canadian Tire is around to help cut through the winter grime and it arranged some stunts in Toronto, Montreal and Vancouver to show exactly how they plan on doing it with an artistic touch. In Toronto it used the talents of local graffiti artist Patrick Thompson who used the Karcher power washer to create a piece of art by – you guessed it – cutting through grime.