Coca-Cola says thank you.


advertiser: Coca-Cola
agency: Obscura Digital

It’s Coke’s 125th birthday and they’re celebrating by covering their entire head office building in Atlanta in a scrim and displaying a projection 339 feet high and 157 feet wide per side of the building. Facilitated by San Francisco-based Obscura Digital, the projection constitutes a massive thank you to Coke drinkers everywhere in celebration of its 125-year milestone. It also features photos posted by Coke fans on Facebook. Check out a video of the installation here.