It’s personal

Mini offers five minutes of fame.


advertiser: Mini
agency: KKLD*, Berlin

On the famous Kurfurstendamm shopping boulevard in Berlin sits Germany’s biggest video screen. It was there that Mini fans had the opportunity to achieve ‘five minutes’ of fame as well as a chance to win their own personal Mini model. All they had to do was make their way to the Mini Photo Box, take a photo and choose their favourite Mini. Their face, as well as the personalized Mini model then appeared on the screen. Fame hunters could also achieve the same result through Mini’s Facebook page. Here’s a vid