The pride flag

PFLAG Canada raises flags and awareness.

May 17 was International Day Against Homophobia across Canada and to raise awareness, PFLAG Canada launched a campaign that included this print ad. Conceived by Draftfcb’s Santiago Fernandez-Concha and Braeden Laverty, the ad points to the statistic that one third of suicides are committed by people who are gay, lesbian, bisexual or transgender.