Charlie bit me
The CFC reimagines a classic.
Credits
| advertiser: | CFC Worldwide Short Film Festival |
|---|---|
| agency: | doug & serge |
| CCO: | Doug Robinson |
| CD: | Ian Schwey |
| senior AD: | Mike Jones |
| copywriter: | Cam Hudson |
| accounts team: | Chris Hirst, Karelle Steiner, Tom Stephenson |
| director: | Jeff Chan |
| prodco: | Frank Content |
| executive producer: | Michael Schwartz |
| music/sound: | Eggplant Collective |
| editor: | Paul Skinner, Stealing Time |
This year, to promote its Worldwide Short Film Festival, the CFC decided that it would pick up on a Hollywood trend: remaking, or reimagining, a classic film. Noting that many people consider what they watch on YouTube to be ‘short films,’ it chose a ‘classic’ that was one of the most popular viral videos in recent memory, ‘Charlie Bit My Finger.’ However, rather than stick to one remake, working with its AOR, Toronto-based Doug & Serge, the CFC produced three: ‘Charlie Bit My Finger – The Horror,’ (featured here) ‘Charlie Bit My Finger – The Musical’ and ‘Charlie Bit My Finger – The Dark Comedy.’ Each short features the tagline ‘Anyone can upload, few can direct.’
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