The date

This Heineken Legend woos for the win.


advertiser: Heineken
agency: Wieden+Kennedy Amsterdam
executive CD: Eric Quennoy
director: Fredrik Bond

Heineken knows its drinkers can woo with the best of them and this ad/short film, called The Date, shows one whose skills are the stuff of legend, making James Bond look as smooth as the nutty professor. If only the rest of us less legendary chaps were that good. The film, created by Wieden+Kennedy Amsterdam, is the follow-up to the beer brand’s successful The Entrance short film, which won it a Clio. Now if you’ll excuse us, we’re going to go drink a case of Heineken to hone our own legendary wooing abilities.