Earth Hour 2012

Earth Hour likes Icelandic rock.


advertiser: Earth Hour
agency: Revolution Design, Sydney

This is the latest video promoting Earth Hour, the single largest voluntary action on behalf of the environment in the world. It started in just one city: Sydney, Australia. As the video, which was developed by Sydney-based Revolution Design, shows, the event has grown so that it’s now celebrated all over the world, getting bigger and bigger with each passing year. Also, the background song by Sigur Ros was an excellent choice.