Point of view

AMI makes media available.


advertiser: Accessible Media Inc.
agency: TBWAToronto
CCO: Jack Neary
writer/CD: Allen Oke
AD/CD: Mark Mason
agency producer: Nadya MacNeil
account director: Helen Winfield
account executive: Ben Turner

Jeff Berwick experiences the world a little differently than most of us: he doesn’t see it. Berwick, who’s been without the ability to see since he was 38, is the focus of this spot, which was clipped from a documentary developed by TBWAToronto on behalf of Accessible Media Inc (AMI), called Jeff’s Day. It’s part of AMI’s latest campaign to raise awareness about its efforts to make media accessible to all Canadians. This spot helps us see the world through Jeff’s mind.