Best of seven

Scotiabank takes the Stanley Cup a game at a time.


advertiser: Scotiabank
agency: Bensimon Byrne
CD: Ian McKellar
account team: Kim Munro and Jessica Mills
producer: Brianna Marshall

Scotiabank is on a rescue mission: it’s been 18 years since the Stanley Cup has been hoisted by a Canadian team. Leading the current Stanley Cup final two games to one, the Vancouver Canucks definitely have a shot. Scotiabank has been releasing customized ads, created by Bensimon Byrne, that reflect the outcome of each game in the series, part of an effort on the bank’s part to communicate its support for Canadian hockey at the NHL and grassroots level. This ad was on TV shortly after Vancouver was pumelled 8-1 by Boston in game three.