By a hair
Gillette is all about precision.
Credits
| advertiser: | Gillette |
|---|---|
| agency: | CLM BBDO, Paris |
Gillette decided to go to extremes to demonstrate the precision of its blades. With the help of Paris-based CLM BBDO it enlisted some scientists and their electron microscope to write ads on the whiskers of a man’s shaven beard. People say it pays to think big, but clearly it also pays to think small. Check out the process they used to create the ads here.
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