Walls don't stand a chance against the BMW 1M.


advertiser: BMW Canada
agency: Cundari
CCO: Brent Choi
ACD/AD: Raul Garcia
copywriter: Brian Murray
producer/group account director: Daryn Sutherland
account manager: Ranjan Gill
prodco: Banditos Bros.
director: Mike Mouse McCoy
exec producer: Jeff Rohrer
line producer: Ryan Slavin
sound design: Jamey Scott (Dramatic Audio)
other banditos: Jacob Rosenberg, Lance Holte, Sean Cushing, Stephen Lawes

This spot for the new BMW 1M (a brand new model) by Toronto-based Cundari shows how much precision this performance vehicle has – so much that concrete walls mean nothing to it. It’s like that childhood game of fitting shapes into their corresponding holes, but way more thrilling.