Funeral doesn't want you to be in a funeral procession.

Arrive Alive wanted to find an impactful way of reaching out to people about the dangers of impaired driving. So it teamed up with Cossette in Toronto to target bar patrons as they were returning to their cars, turning their vehicles into a message that drinking and driving could be fatal. ‘Funeral’ signs placed on each vehicle made a row of parked cars look like a funeral procession. The ongoing campaign, we’re sure, has given drivers something to think about after they’ve had a couple of drinks. Take a look at the case video here.