The Canvas Experiment

Converse gives you a wall of Chucks.


advertiser: Converse
agency: Perfect Fools, Stockholm/Amsterdam

Have you ever seen a moving wall of Chucks that users can interact with, enabling them to render any image with sneakers as pixels? Well, now you have. This awesome art/ad execution, called ‘The Canvas Experiment,’ was created for Converse by Stockholm/Amsterdam-based creative studio Perfect Fools as part of the brand’s ‘American Experiment’ campaign. We always knew Chucks were cool. Who would’ve thought they could become this cool.