Another chance

BC Lottery Corporation knows greatness takes more than one try.



advertiser: BC Lottery Corporation – Poker Lotto
agency: DDB Canada, Vancouver
creative director: Dean Lee, Cosmo Campbell
associate creative director: Daryl Gardiner
copywriter: Neil Shapiro
art director: Daryl Gardiner
agency producer: Jenn Dunbar
account manager: Tamara Brown
film company: OPC
director: Brian Lee Hughes
cameraman: John Houtman
line producer: Ed Callaghan
post-production co.: Cycle Media
editor: Matthew Griffiths
colourist: Claudio Sepulveda
casting: Sean Milliken
audio company: Wave Productions
audio house producer: Craig Zarazun
audio house engineer: Craig Warrian

Sometimes we all need a second chance. The BC Lottery Corporation’s new Poker Lotto game gives players two chances to win: instantly at purchase and then later in a nightly draw. To underscore the value of multiple chances, DDB Vancouver filmed a series of commercials comprised entirely of outtakes, with an extended blooper reel on YouTube. We particularly like the host’s reaction to the boom in the shot.