Blue Jays get nostalgic.



advertiser: Toronto Blue Jays
agency: Project 10
prodco: Loopmedia Inc.

The Blue Jays are tugging at the heartstrings to get people over to the Rogers Centre to catch a game. Anyone who loves sports will likely remember when they were a kid and they hung around to get an autograph from their favourite sporting hero. In this ad, developed by Toronto-based Project 10, the Blue Jays reveal that, yes, they too aspired to get autographs from sports heroes when they were younger. It’s a nice personal touch that says, ‘Bring your kid down the ballpark and we’ll be there, pens ready.’