A pretty picture

VW gets artsy-fartsy with its new Jetta.



advertiser: Volkswagen Canada
agency: Red Urban Canada
CD: Christina Yu
AD: Joel Pylypiw
copywriter: Dave Barber
agency producers: David Isaac, Andrea Hull
account supervisoer: Sonia Ruckemann
sound and music: Eggplant
music producer: Adam Damelin
prodco: Untitled Films
director: Hubert Davis
executive producer: Lexy Kavluk
line producer: Tuula Hopp
DoP: Adam Marsden
editing house: Rooster Post
editor: Dave De Carlo
post production house: The Vanity
compositor: Naveen Srivastava

Volkswagen is painting quite the pretty picture to promote the fall launch of its new 2012 Jetta GL model and the car itself is the brush. The campaign, developed by Red Urban in Toronto, is centred on a 30-second TV commercial in which the Jetta GL races around a dark, damp parking lot, creating a light painting using its headlights and tail lamp. The effort features the tagline “Driving can be beautiful.”