Snake bite

The Ontario Science Centre's billboard is a mouthful.


advertiser: Ontario Science Centre
agency: Bensimon Byrne
CD: Ian Mackellar
copywriter: Aaron Chown
AD: Kevin Filliter

In promoting its latest exhibit, Reptiles: The Beautiful and the Deadly, the Ontario Science Centre is showing that it has an appetite for creative billboards. Snakes are obviously one of the more renowned, and feared, members of the reptile kingdom and Bensimon Byrne drew from that notion when developing this OOH execution, which indicates that the OSC’s exhibit is something that reptile fans will enjoy sinking their teeth into.