Barrio
Nike kicks off Copa Barrio
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This spot for Nike, created by Wieden + Kennedy Amsterdam, is part of a campaign promoting the Copa American football tournament taking place in Argentina throughout July. The tourney puts on display the diverse football cultures and styles of the South American countries and given the regional familiarity between them, it makes the level of competition all the more fierce. This particular commercial brings football passions down to the neighbourhood level, rallying Argentinians to support their team by supporting their “Barrio” by getting involved online. Another video was produced for Brazil.
Credits:
agency: Wieden + Kennedy Amsterdam
ECDs: Mark Bernath, Eric Quennoy
Nike global CDs: Alberto Ponte, Ryan O’Rourke
CDs: Mike Farr, Pierre Janneau
copywriter: Sean Vij
ADs: Ignasi Tudela Calafel, Mathew Jerrett
broadcast director: Erik Verheijen
agency producer: Tony Stearns
group account director: Jesse Long
account director: David Anson
account manager: Frederic Point
head of design: Joe Burrin
planning: Andy Grayson, Graeme Douglas
global communications planning director: Daniel Sheniak
global group account director: Jason White
management supervisor: Karrelle Dixon
business affairs manager: Barrie Williams
project management: Sharon Kwiatkowski
digital agency: AKQA
group CD: Duan Evans
CD: Phil Haworth
client partner: Geoff Northcott
senior account director: Joanna Holdsworth
senior account director: John Wilson
social media manager: Ryan Griffin
senior project manager: Ian Applegate
social media editor: Sherief Younis
designer: Ali Freeman
co CCO: James Hilton
main prodco: Hungry Man Brazil
director: Paulo Gandra
DoP: Fernando Young
executive producer: Alex Mehedff
line producer: Rodrigo Castello
post production supervisor: Rodrigo Oliveira
local prodco (Argentina): Primo Buenos Aires
producer: Victoria Piantini
local prodco (Brazil): Big Bonsai
producer: Gilberto Topczewski
editors: Ricardo Mehedff, Jair Peres
colour grade: Estudios Mega, Sao Paulo
online: Sindicato VFX, Sao Paulo
audio post production: Cabaret, Sao Paulo
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