Cold case

Coors Light does some venting.
cold case

Coors Light is doing some venting. As part of its “ongoing quest for cold”  it’s telling people all about its newest innovation, the Vented Cold Case, which keeps beers colder in the fridge via vents that let the cool fridge air in. This ad, developed by Draftfcb Toronto, demonstrates the science behind the new innovation using one of the featured trio’s shirts.


advertiser: Coors Light

agency: Draftfcb, Toronto

CCO: Robin Heisey

CDs: Mark Fitzgerald, Patrick Weir, Joe Piccolo

writer: Mike Richardson

VP managing director: Darrell Hurst

account director: Zeeshan Hussain

producer: Anna Neilson


· Chief Creative Officer: Robin Heisey

· Creative Directors: Mark Fitzgerald, Patrick Weir, Joe Piccolo

· Writer: Mike Richardson

· VP Managing Director: Darrell Hurst

· Account Director: Zeeshan Hussain

· Producer: Anna Neilson

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