Say sorry

Guys, milk can help lessen the blow.

This print ad, showing a man whose face is a mix of fear, shame and a smidgen of hope, points out a different use for milk and one we’re sure men the world over will be thrilled about. Developed by Goodby Silverstein & Partners, USA for the California Milk Processor Board, it notes that milk can help provide relief from the symptoms of PMS. So, dudes, when you’re apologizing for listening to what she said and not what she meant, remember to sweeten your “sorry” with a cool, refreshing glass of milk.


advertiser: California Milk Processor Board
agency:Goodby Silverstein & Partners