Jean Coutu helps people who are sensitive to the sun.

Jean Coutu sells extreme sunblock for its private Personelle brand and it enlisted Bos in Montreal to show just how extreme it is. It’s so strong that it protects real vampires while they’re spending a day at the beach. And when we say real vampires we mean the badass ones that burn in the sun, not the stupid melodramatic teen ones that sparkle in the sunlight.








advertiser: Jean Coutu

agency: Bos

CDs: Roger Gariépy, Hugo Léger

AD : Simon Beaudry

copywriters: Andrew Morgan, Sophie Massé, Martin Bernier

client services : Sylvie Crête, Catherine Girard

photographer : Alain Desjean

assistants : Don Logas et Maxime Guay

coordination : Pascale Méthot

retouching : Visual Box

styling : Pascale Friedmann

hair/makeup : Marie-ève Dompierre

actor:  Jean-Michel Tardif

computer graphics : Graphiques M&H

media : NewAd